Module 4: Developing Strategic Relationships: Partnerships and Fundraising

The aim of this module is to explore the need for library associations to build relationships with the wider community for both fundraising and developing and maintaining strategic partnerships. The module examines the use of marketing strategies to build an association’s visibility and profile which in turn lead to improved capability for fundraising and partnership building. The module draws on several tools for fundraising and relationship building and uses examples from a variety of library associations. Fundraising protocols and contexts for partnership building will vary from country to country and some customisation may be necessary for in-country delivery.

Two day workshop. Length and topics can be customised.

TOPIC 1: BUILDING AND MANAGING STRATEGIC RELATIONSHIPS
4.1.1 Learning Objectives
4.1.2 Good Relationships
4.1.3 Features of a Good Relationship
4.1.4 Stakeholders
4.1.5 Successful Relationships
4.1.6 Effective Communication
4.1.7 The Message
4.1.8 The Messenger

TOPIC 2: ATTRIBUTES OF GOOD RELATIONSHIPS
4.2.1 Learning Objectives
4.2.2 Trust
4.2.3 Attitudes and assumptions
4.2.4 Expectations
4.2.5 Establishing credibility – an evidenced-based approach
4.2.6 Managing risks

TOPIC 3: MANAGING DIFFICULT RELATIONSHIPS
4.3.1 Learning Objectives
4.3.2 Reasons Relationships Can Go Wrong
4.3.3 Being in Charge
4.3.4 Change what you do and how you do it
4.3.5 A Change of Attitude
4.3.7 Weakness into Strength
4.3.7 Perception

TOPIC 4: MARKETING
4.4.1 Learning Objectives
4.4.2 Establishing a Profile
4.4.3 The Marketing Process
4.4.4 The Marketing Process Steps
4.4.5 Marketing Strategy
4.4.6 Marketing Mix
4.7.7 Market Research
4.7.8 Market Analysis
4.4.9 Brand Strategy

TOPIC 5: MANAGING INTERNAL STRATEGIC RELATIONSHIPS
4.5.1 Learning Objectives
4.5.2 Association Culture
4.5.3 Members
4.5.4 Membership Benefits
4.5.5 Recruitment and Retention
4.5.6 Strategies for establishing and maintaining member relationships
4.5.7 Relationships with the Board and Key Committees

TOPIC 6: PARTNERSHIPS
4.6.1 Learning Objectives
4.6.2 What is a Partnership?
4.6.3 Benefits
4.6.4 Successful partnerships
4.6.5 An Example of Success
4.6.6 Identifying Strategic Partners – Library Sector
4.6.7 Identifying Strategic Partners – Other Organisations
4.6.8 Managing Relationships with Corporate Partners/Vendors

TOPIC 7: PLANNING AND EVALUATING RELATIONSHIPS
4.7.1 Learning Objectives
4.7.2 Getting started
4.7.3 Goals, Objectives and Strategies
4.7.4 Action Plans and Timelines

TOPIC 8: FUNDRAISING
4.8.1 Learning Objectives
4.8.2 Sound Financial Management
4.8.3 Fundraising Defined
4.8.4 Parameters for Effective Fundraising
4.8.5 Planning – First Steps
4.8.6 Planning – Next Steps

4.8.7 Planning – Final Steps
4.8.8 Sources of Fundraising
4.8.9 Know Your Funder
4.8.10 What can go wrong and what can you do about it?

ACTION PLAN AND EVALUATION

Associations, Building Strong Library Associations, Training

Dernière mise à jour: 5 octobre 2012